Hi Brandon,
Below are some of my observations from going through the landing page you're using to get people to book a call with you.
I made a few recommendations to help optimize the page for better conversion.
The headline focuses more on the coaching program.
It doesn't address the reader's goals or pain points.
The problem with this is
It doesn't immediately grab attention.
A product-focused headline doesn’t capture attention because it’s not about the reader.
There’s no emotional pull to make someone say, “This is exactly what I need!” or “This is for me!”.