Hi Dominik,

I took a look at your VSL landing page for Creator Mentoship, noticed a few opportunities for optimization so below I wrote out some of my observations as well as a few small tweaks you could make to increase conversion rate on the page.

HEADLINE

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While this headline is great, a few small adjustments could make it even more effective.

A strong headline does 3 things:

  1. Identify the specific target audience
  2. Promise a clear and specific outcome
  3. Create curiosity and excitement

The current headline does a very good job of calling out the specific target audience with the eyebrow copy, but it doesn’t exactly promise a specific outcome.

It focuses more on what you do than on what they want.

When someone lands on your page, they’re usually first focused on their desired outcome (making money, growing an audience, becoming an authority in their niche).